vīndt supports Argentine wineries, producer groups and wine regions in making focused progress in selected European markets: with a clear position, solid preparation, the right contacts and activities aligned with their goals.
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To convince in Europe, good wines and a good story are not enough. What matters is whether origin, quality, portfolio, pricing, objectives and materials fit together in a way that market partners can actually work with.
vīndt helps Argentine wineries, producer groups and wine regions build that foundation. We translate what is already there into a position that is understandable, credible and relevant in selected European markets.
This does not stop at strategy and messaging. We look at what is really needed for the next step: clear arguments, reliable data, convincing materials, relevant target groups and a focused approach to importers, distributors, specialist retailers, sommeliers, media and other relevant contacts.
We work with wineries preparing their first step into Europe, as well as with producers that already export and want to strengthen their presence in the market. For producer groups and wine regions, we help bring together shared origin, quality characteristics and interests in a way that becomes tangible in Europe.
We do not begin with an activity, but with a question: What does a winery, producer group or region stand for today, and what role can it credibly play in the relevant market?
For an individual winery, the focus may be on market preparation, importers or communication. For producer groups and wine regions, origin profile, media, sommeliers, events or institutional contacts are often more central.
We analyse the starting point, clarify target groups, messages and arguments, and identify what is still missing for the next step. This may include materials, data, processes, communication tools or specific requirements for conversations with market partners.
The result is not visibility for its own sake, but a solid foundation for better market decisions, meaningful relationships and a long-term presence in Europe.
Only then do we decide which activities make sense: media relations, partner outreach, tastings, trade fair appearances, collaborations or other focused formats.
We clarify what a winery, producer group or region stands for, what sets it apart and what role is realistic in selected European markets.
To do this, we look at identity, origin, portfolio, objectives, target groups and existing market presence. From there, we develop a clear position and a convincing line of argument.
We assess how well the conditions for the next step in Europe are already in place, and where gaps still exist.
For wineries, this may involve sales materials, product and company data, pricing, distribution channels, existing partners and internal responsibilities.
For producer groups and wine regions, we also look at shared objectives, origin arguments, available data and content, participating producers, organisational structures and the requirements for joint market activities.
We translate the position into clear messages, themes and communication materials. From this, we develop approaches for specialist media, journalists, sommeliers, trade partners and other relevant contacts.
The focus may be an individual winery, but also a shared origin, a producer group or an entire wine region.
We analyse market structures, identify relevant contacts and prepare the approach with focus.
Depending on the project, we support conversations with importers, distributors and trade partners, develop tastings and professional events, or assist with trade fairs, media work, collaborations and controlled market tests.
For producer groups and wine regions, we also develop shared formats that allow several producers or a common origin to appear in the market in a visible and understandable way.
vīndt works in clearly defined projects and in ongoing partnerships. This can range from analysis and positioning to market validation, focused activities and continuous strategic and operational support.
Trade structures, price levels, media landscapes, consumption habits and decision-making processes differ from country to country. What works in Germany cannot simply be transferred to Switzerland, France or the Netherlands.
vīndt currently focuses on Germany, Austria and Switzerland. We include additional European markets when origin, portfolio, objectives and existing structures make them relevant.
That is why we do not develop one-size-fits-all Europe strategies. We assess which markets, target groups, themes and contacts are truly meaningful for each winery, producer group or wine region.
vīndt is based in Argentina and combines proximity to the local wine sector with the founder's more than 15 years of experience in European corporate communications, international PR and strategic positioning.
This combination allows us to look at wineries, producer groups and wine regions from two perspectives: from their own economic and cultural reality, and from the perspective of the European markets in which they want to be understood.
Depending on the mandate, this is not only about origin, story or communication. We also look at portfolio, pricing, distribution structures, existing partnerships and the question of which next step makes sense both commercially and strategically.
More about vīndtWhether you are a winery preparing to enter a market, expanding your existing presence, a producer group looking to develop shared opportunities or a wine region seeking to position its origin more clearly: vīndt helps you understand the starting point, set priorities and turn the next step into concrete action.
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