vīndt is a consultancy for strategy, positioning and communication.
We work with Argentine wineries, producer groups and wine regions that want to develop selected European markets with focus.
We help our clients find a clear and credible position and put it into practice in the market. This means creating the right conditions, using communication with purpose and selecting contacts and activities that fit the specific objective.
Starting points vary widely. Some wineries are preparing their first step into Europe. Others already export and want to develop their presence, relationships or position in the market. Producer groups want to make use of shared opportunities. Wine regions often face the task of making their origin more understandable and more visible in Europe.
For us, everything begins with substance. We look at what a producer or region stands for, the quality and origin behind it, and how portfolio, objectives, pricing, distribution structures and existing partnerships are set up. Available market and origin data also play a role.
From this, we develop an approach that fits the commercial reality in Argentina while taking into account the conditions of the relevant European market.
Strategy then becomes concrete work. We develop messages and communication materials, manage media relations, prepare relevant contacts and support the first steps in building those relationships. Depending on the project, this may also include tastings, trade fair appearances, professional events, collaborations or other focused market activities.
What makes sense depends on the mandate. For an individual winery, the work may involve market preparation, outreach to importers and distributors, or the development of existing relationships. For producer groups and wine regions, origin positioning, media relations, sommeliers, specialist retail, institutional contacts or shared formats are often more central.
vīndt was founded by Christopher H. Rust, a German communications and positioning consultant based in Patagonia. He brings more than 15 years of experience in corporate communications, international PR, media relations and strategic positioning in European markets.
vīndt combines proximity to the Argentine wine sector with experience in European media, trade and communication structures. This allows us to assess the existing substance realistically and prepare it in a way that importers, distributors, trade partners, sommeliers, media and institutions can work with.
It is not about attention at any price. The goal is a solid foundation for better market decisions, relevant relationships and long-term development in Europe.