Strategy and implementation for selected European markets.

The right position before the next step.

Before a winery, producer group or wine region can appear convincingly in a European market, it needs to be clear what it stands for, what sets it apart and who its offer is relevant for.

We look at identity, origin, portfolio, objectives, economic starting point and existing market presence. At the same time, we consider the competitive environment and the expectations of the people and companies that make decisions or influence the market.

From this, we develop a clear position, a solid line of argument and priorities for the next steps.

• Analysis of identity, origin, portfolio and existing market presence
• Assessment of the market and competitive environment
• Definition of relevant target groups and decision-makers
• Development of a clear market position
• Development of key messages and arguments
• Shared positioning foundations for producer groups and wine regions
• Recommendations on target markets, priorities and next steps

Well prepared for the next market.

A strong origin or a good portfolio only helps if the market can understand and place it. If materials are missing, prices are hard to understand, data remains incomplete or responsibilities are unclear, the next step becomes unnecessarily difficult.

That is why we assess what is already in place and what is still missing.

For individual wineries, this may involve product and company data, sales materials, pricing, distribution structures, responsibilities and the expectations of potential business partners.

For producer groups and wine regions, shared objectives, origin arguments, available data and content, participating producers and organisational structures also play an important role.

We identify the gaps, prioritise them and define what should be clarified or prepared before the next market step.

• Analysis of existing sales and communication materials
• Review of product, company, origin and market data
• Assessment of portfolio, pricing and commercial argumentation
• Evaluation of existing distribution channels, listings, partnerships and responsibilities
• Review of target markets and possible sales channels
• Alignment with the requirements of potential market and business partners
• Review of organisational conditions for joint market initiatives
• Recommendations on websites, presentations, data structures, content and processes
• Preparation of the next market, communication and sales activities

Communication follows positioning.

Good communication does not begin with a press release, but with clarity: What should be told, who is it relevant for and why in this particular market?

We translate the developed position into clear messages, themes and communication materials. From this, we create concrete approaches for media, specialist journalists, sommeliers, trade partners and other relevant contacts.

The focus may be an individual winery, but also a shared origin, a producer group or an entire wine region.

PR and media relations are not an end in themselves. They should support the position in the market and create resonance where they can actually make a difference.

• Development of key messages and communication lines
• Development of relevant themes and storylines
• Press releases, presentations and other communication materials
• Media and theme strategy for selected markets
• Identification of relevant media, specialist journalists and multipliers
• Focused outreach and maintenance of media contacts
• Preparation of interviews and background conversations
• Communication around market entries, partnerships, origin themes and events
• Shared communication approaches for producer groups and wine regions

Relevant contacts. Well prepared steps.

In a new market, the largest contact list is not what helps. The right access does.

We analyse which contacts truly fit the specific objective: importers, distributors, specialist retailers, sommeliers, gastronomy, media, associations, event organisers or other people and organisations with influence in the market.

For individual wineries, the focus may be more strongly on potential business partners and sales channels. For producer groups and wine regions, specialist media, sommeliers, institutional contacts, trade, events or shared formats may be more important.

We prepare the approach, support selected contacts and develop activities through which origin, positioning and wines can become concrete and tangible in the market.

• Market, partner and contact mapping
• Research and prioritisation of relevant contacts
• Assessment of trade structures and sales channels
• Preparation of presentations, offers and contact approaches
• Focused outreach and, where there is a clear fit, personal introduction to suitable partners
• Preparation and support of selected conversations
• Structured follow-up
• Concepts for tastings, trade fairs and professional events
• Activities with trade, gastronomy, media, sommeliers and other multipliers
• Shared market formats for producer groups and wine regions
• Controlled market tests for wines, messages, origin arguments and contacts

Clear projects for the next meaningful step.

Not every mandate needs the same services. That is why the collaboration begins with a simple question: What needs to be clarified, prepared or implemented next?

vīndt works both in clearly defined projects and in ongoing strategic partnerships. Scope and process depend on the starting point, target market, existing structures and specific objectives of each mandate.

• Analysis of market position and market preparation
• Positioning and strategy projects
• Preparation for selected European markets
• Market validation and focused partner outreach
• Communication and activation campaigns
• Origin and regional positioning
• Joint market programmes for producer groups
• Support for tastings, trade fairs and market launches
• Ongoing strategic and operational support